In previous blogs, Erry de Boer, CEO of Eqeep, shared his vision on AI’s impact within finance and operations. But the process of change extends beyond these departments. AI is also creating fundamental changes in sales and marketing, especially when it comes to achieving your targets. In this blog, Erry shares his vision on how AI can help elevate your sales and marketing results to a higher level.

Do you recognize these challenges?

Every company experiences periods when sales figures lag behind. Sometimes you need to accelerate the sale of certain inventory, or you haven’t met your targets by the end of a quarter or half-year. Time to think about methods to increase your revenue. This might mean making compromises in certain areas. But even if you sacrifice some margin, the overall picture can ultimately look positive – purely by driving higher volume.

How AI helps you move forward

In such situations, an AI system can help strategize the best approach to still increase revenue. Imagine: it’s the end of March and your team is still a million behind on the quarterly target. The pressure builds, because that revenue needs to come in. The traditional approach is undoubtedly familiar to you: you gather your team, cover the wall with sticky notes, and brainstorm possible solutions. Lots of time and energy, with uncertain outcomes.

AI adds a completely new dimension here. Instead of hours of brainstorming, the system calculates different scenarios. What happens if you offer a 10% discount on product A? Or 12% on product X? Perhaps you’ll see better results by cleverly bundling certain products. The beautiful thing is: you immediately see what each action delivers, without having to test for weeks first.

Insight into the effect of your actions

AI also considers the best channel to deploy your campaign. Perhaps a LinkedIn campaign works best for your target audience, because we see that’s where most responses come from. In other cases, Facebook might be more effective. The beauty is: AI can work out these suggestions in advance and show what the effect will be. If you execute this action, you could, for example, gain an additional 1.2 million euros in revenue, with a certain profit percentage.

From brainstorm to action

What once seemed like future music is now reality: AI increasingly helps companies accelerate processes and thinking directions. Everything is automatically calculated, making it incredibly interesting. You no longer need endless brainstorming sessions – AI also throws ideas into the group, complete with calculations and expected results.

Start selling smarter today

As with finance and operations, the rule applies: your data must be in order. Carefully register your sales results, customer behavior, and campaign effectiveness. Then AI transforms your sales and marketing from a reactive to a proactive process. You no longer brainstorm afterward about missed opportunities, but anticipate what’s coming.

Want to know more?

Have these insights got you thinking? At Eqeep, we help organizations work smarter. Contact us for a no-obligation conversation or request a demo to see how we can help you optimize your processes.

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